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title: "MrBeast"
query: "MrBeast"
report_id: "aa922e12-121f-48ff-b28b-1b8c5d529144"
report_url: "https://last30days.dev/r/aa922e12-121f-48ff-b28b-1b8c5d529144"
status: "complete"
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report_locale: "en"
research_started_at: "2026-11-09T15:58:45.924115+00:00"
research_window: "2026-10-10 to 2026-11-09"
sources: {"x":19,"web":18,"digg":0,"jobs":81,"github":2,"reddit":7,"tiktok":21,"threads":2,"youtube":5,"instagram":9,"pinterest":15,"hackernews":1,"polymarket":3}
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Counts describe evidence reviewed for this report. Source warnings identify partial or unavailable coverage; missing warnings do not establish complete coverage.

# MrBeast

MrBeast's "Beat Professional Athlete, Win $100,000" video has drawn about 85.8 million views in roughly a week, while Beast Industries is also expanding its corporate side with a first chief marketing officer and a growing hiring board. Critics on Reddit and Hacker News remain skeptical of his formats and appearance.

**"Beat Professional Athlete, Win $100,000" pulls 85.8M views in about a week.** - The Nov 1 upload on [MrBeast](https://www.youtube.com/watch?v=_c2e1NcI3Sc) has 85,778,577 views and 1,178,968 likes, and its auto-transcript opens by namechecking LeBron James and gold medalist Alysa Liu. The video also circulated under the title [Beat LeBron In Basketball, Win $100,000](https://www.youtube.com/live/_c2e1NcI3Sc), where a livestream cut logged 57,777,595 views on its own. Manchester City striker Erling Haaland's bullseye moment carries the comments: [@JacyChanthyvong](https://www.youtube.com/watch?v=_c2e1NcI3Sc) (40,000 likes) wrote that "Haaland hitting the bullseye with ease at the end shows that hes a humble guy and let tareq win." A Nov 8 Instagram recap from [frealhumour](https://www.instagram.com/reel/Dff8KAByLUf/) places that target challenge at the City Football Academy, and Jimmy Donaldson's own question, "which athlete should I face next?", drew 23,000 likes. It lands on a channel that [subsrank](https://subsrank.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA) counted at 525M subscribers on Nov 8, matching the 525M to 526M range the two YouTube listings themselves display.

**Michelle St. Jacques becomes Beast Industries' first CMO.** - [Business Insider](https://www.businessinsider.com/mrbeast-jimmy-donaldson-first-chief-marketer-feastables-michelle-st-jacques-2026-10) reported the promotion exclusively on Oct 30, writing that MrBeast "has found his first CMO" and noting St. Jacques has served as president of consumer goods at Beast Industries, overseeing Feastables, since February. [BuzzInContent](https://www.buzzincontent.com/news/mrbeasts-company-elevates-feastables-chief-michelle-st-jacques-to-newly-created-cmo-role-12775245) followed on Nov 2, saying she will lead brand positioning, partnerships and customer acquisition across the company while keeping charge of Feastables. The Greenhouse board reads as a growing company, with 81 listings in this sweep. They include a [YouTube Shorts Creative Lead](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6190645004) in Greenville, NC, a [Creative Producer - Vertical Formats & Social Brand](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/5981819004), an [Account Director, Strategist - Financial Services](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6219934004) with a [Telecommunications](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6144351004) counterpart, and a [Head of Programming, DTC Content](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6119486004) in Los Angeles.

**Steven Bartlett calls MrBeast's company a Fortune 500-style holding company.** - In an Oct 21 [Fortune](https://finance.yahoo.com/small-business/articles/no-longer-influencer-cofounder-mrbeast-163144445.html) piece, Bartlett's line "You're no longer an influencer … you're a cofounder" sits beside Fortune's description of an estimated $5 billion holding company. The same suit-and-tie framing showed up on TV. An Oct 10 Instagram post from [showerfeelings](https://www.instagram.com/reel/DeTb7SeuuO5/) (478,058 likes) says Donaldson appeared as a guest Shark alongside Beast Industries CEO Jeff Housenbold for the Season 18 premiere of Shark Tank. Per that post, they heard pitches ranging from a DIY wedding video service to a mystery box company.

**Feastables crowns D.C. its "Halloween Capital" and lands share bags at Target.** - [@Feastables](https://www.instagram.com/reel/DfN9zDThY5Y/) teased a $10,000 Halloween-night prize on Nov 1 (3,062,635 views). It named D.C. the winner on [Nov 2](https://www.instagram.com/reel/DfQYBkYBBAI/), a post that drew 1,828 comments. On Nov 6 the [MrBeast Instagram](https://www.instagram.com/reel/DfaF4BZOnYy/) announced peanut butter cup share bags "now available at Target!" to 8,826,062 views. Not every creator is sold on the product: a [zeyfor6 TikTok](https://www.tiktok.com/@zeyfor6/video/7705108052625722656) (5,015 views) says French YouTuber Inoxtag finds Feastables too sweet.

**MrBeast Lab Ep 1: Monster Invasion hits 8.5M views, and Episode 2 has a slot.** - The Nov 2 animated episode from [Beast Animations and MrBeast](https://www.youtube.com/watch?v=tycyv2eoOaU) has 8,515,119 views. [@beastanimations](https://www.youtube.com/watch?v=tycyv2eoOaU) pinned "Stay tuned for Episode 2! It's releasing next Sunday at 12 PM ET" (6,900 likes), and @brokal67's "The animation is peak" picked up 3,500 likes. Over on the gaming side, Polymarket's ["what will MrBeast say"](https://polymarket.com/event/what-will-mrbeast-say-during-his-next-gaming-youtube-video-20261024) market prices a 58% chance he says "Minecraft" in his next gaming video. The [day-1 views market](https://polymarket.com/event/of-views-of-next-mrbeast-gaming-video-on-day-1-20261024) has its lead bracket at 36%. Both markets are thin, at $190 and $2,246 in volume.

**Hacker News chews on MrBeast "reverse engineering the algorithms."** - An Oct 10 [Barchart](https://www.barchart.com/story/news/5472260/mrbeast-told-billionaire-mark-cuban-he-spends-millions-of-dollars-reverse-engineering-the-algorithms-on-each-platform-so-he-never-runs-out-of-ideas) story reports that he told Mark Cuban he spends millions studying each platform's algorithm. On [Hacker News](https://news.ycombinator.com/item?id=50035695) it drew 74 points and 99 comments. [gizajob](https://news.ycombinator.com/item?id=50035695) countered: "It's weird - I use YouTube a lot and I've never ever been recommended one of his videos." [1245-a17z](https://news.ycombinator.com/item?id=50034697) mocked "the 10,000th iteration" of lock-in challenge formats.

**r/LowStakesConspiracies' botox thread hits 389 upvotes.** - The Oct 25 [r/LowStakesConspiracies](https://www.reddit.com/r/LowStakesConspiracies/comments/1xfhonc/mrbeast_has_had_botox_injections_which_is_why_his/) post is mostly a vibe check on his smile. Its top reply comes from u/All_is_a_conspiracy: "when I see him I quickly scroll away I don't feel comfortable watching his videos" (168 upvotes). An [r/AlternateHistoryHub](https://www.reddit.com/r/AlternateHistoryHub/comments/1xmt3l1/what_would_the_current_state_of_youtube_look_like/) thread (171 upvotes) imagined YouTube without him, and u/paisleywallpaper complained about "his soulless thumbnails" (61 upvotes). Elsewhere, an [r/antivirus](https://www.reddit.com/r/antivirus/comments/1x9317u/how_does_the_mrbeast_scam_work/) user (13 comments) described a hacked classmate's Discord account sending "those Mr. Beast pictures," while [r/Caldruki](https://www.reddit.com/r/Caldruki/comments/1xmgse2/w_mrbeast/) gave him a "W Mrbeast" post (30 upvotes).

## Top takeaways

- A first CMO, a holding-company framing and a hiring board full of sales roles all show Beast Industries building out its corporate side, per [Business Insider](https://www.businessinsider.com/mrbeast-jimmy-donaldson-first-chief-marketer-feastables-michelle-st-jacques-2026-10), [BuzzInContent](https://www.buzzincontent.com/news/mrbeasts-company-elevates-feastables-chief-michelle-st-jacques-to-newly-created-cmo-role-12775245), [Fortune](https://finance.yahoo.com/small-business/articles/no-longer-influencer-cofounder-mrbeast-163144445.html) and [Greenhouse](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6219934004).
- The athlete-challenge format is still his biggest engine, with the Haaland and LeBron video reaching 85.8M and 57.8M views across its two listings while animation pulls a much smaller 8.5M, per [YouTube](https://www.youtube.com/watch?v=_c2e1NcI3Sc) and [Beast Animations](https://www.youtube.com/watch?v=tycyv2eoOaU).
- Feastables is where the empire turns visible to shoppers, pairing new Target share bags with a $10,000 Halloween promo, per [@Feastables](https://www.instagram.com/reel/DfQYBkYBBAI/) and [MrBeast's Instagram](https://www.instagram.com/reel/DfaF4BZOnYy/).
- Skeptics cluster on Reddit and Hacker News, mocking his smile, thumbnails and formula even as his view counts keep climbing, per [r/LowStakesConspiracies](https://www.reddit.com/r/LowStakesConspiracies/comments/1xfhonc/mrbeast_has_had_botox_injections_which_is_why_his/) and [Hacker News](https://news.ycombinator.com/item?id=50035695).
- Next up is MrBeast Lab Episode 2, slated for "next Sunday at 12 PM ET," while Polymarket gives "Minecraft" a 58% chance in his next gaming video, per [@beastanimations](https://www.youtube.com/watch?v=tycyv2eoOaU) and [Polymarket](https://polymarket.com/event/what-will-mrbeast-say-during-his-next-gaming-youtube-video-20261024).

## Media

- [Beat Professional Athlete, Win $100,000](https://www.youtube.com/watch?v=_c2e1NcI3Sc)

- [MrBeast Lab Ep 1: Monster Invasion](https://www.youtube.com/watch?v=tycyv2eoOaU)

- [Beast Industries: History, Businesses and Financials · Posthype](https://www.posthype.news/research/creator-economy/companies/beast-industries)

- [Lose 150 Lbs Together, Win $250,000](https://www.youtube.com/watch?v=RE3_PGwDwhw)

- [feat(YouTube - Keyword content filter): Filter videos/comments with more precision, simplify keyword declaration, fix certain keywords incorrectly hiding all videos](https://github.com/MorpheApp/morphe-patches/pull/4530)

- [Mr Beast Needa FKN CHILL😭](https://www.youtube.com/watch?v=6us-Nb_lSSA)

- [Add YouTube Shorts finder on FinderMarketingPage (PR 2)](https://github.com/NomanPeera-Horeca/SpyReels/pull/111)

- [MrBeast Lab | Official Trailer](https://www.youtube.com/watch?v=NwFDonyI-go)